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SEGA faces backlash as Sonic the Hedgehog ARG sneakily asks for consent to train gen-AI on your data

June 25, 2026 · akquests · 1 min read

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Sega is facing backlash after a recent Sonic the Hedgehog alternate-reality game – a sort of marketing campaign that takes place online – was revealed to be training AI models on participant data.

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